This is a beautiful shade of purple. Any shade, from pale lavender to the very deepest purple can be achieved by controlling the amount put in soap. This color additive leans more to a purple-blue color. In CP soap, the color will brighten as the soap neutralizes. In HP soap, it is true to color before pouring. We recommend 1/4 teaspoon per 3 pounds of soap. All color is shipped in powder form. To use, simply add water to the bottle when ready. 1 bottle will hydrate to 2 ounces of highly concentrated color.