This color additive leans more towards a purple-red color. Any shade, from a pale amethyst to the very deep, rich jeweled purple-red can be achieved simply by controlling the amount put in soap. In CP soap, the color will brighten as the soap neutralizes. In HP soap, it is true to color before pouring. We recommend 1/4 teaspoon per 3 pounds of soap. All color is shipped in powder form. To use, simply add water to the bottle when ready. 1 bottle will hydrate to 2 ounces of highly concentrated color.